One of the consequences of living no more than a couple of miles from the southern Atlantic coast of Ireland means we get to experience some pretty awesome weather.
And yesterday we were treated to a rare old blow — to the extent it brought down several of the large pines behind the house and Officially Trashed the orchard in the process (always one to look on the bright side, I am rubbing my hands together and chortling with glee at the prospect of getting a chainsaw and spending a weekend Cutting Shit Up).
But as if the demise of the orchard wasn’t bad enough, the storm also took out the power which meant no heating, no lights, no cooking, and no cuppa.
Worse… it happened just before my iron-pumping session so I couldn’t even roast my chicken for my post-workout face-stuffing.
Even worse… no power meant no computers other than my laptop and no Internet in any case.
Worst of all… the mast for the mobile phones around here musta been nuked, too, so we didn’t even have a phone signal, meaning I couldn’t slave my laptop to my personal hotspot.
Hard to believe this is how we used to live only a couple of decades ago before the Internet and mobile phones came along, eh?
Well, I did what I could offline until my laptop died, fired up the wood-burning stove to cobble together dinner for me and Mrs EBG later in the evening, and then went outside and played ball with The Hagster.
What’s the point of this post?
Well, none other than to share a story with you and give you a glimpse into life chez EBG.
But that is kinda the whole point.
One of The Three Pillars of The EBG Way is exemplified here. Virtually every marketing message you get from your average (and thus piss-poor) marketing wannabe is about the product or the service they want to sell. If you’re really lucky you might get one about the problems you’re facing. That’s better than a blatant pitch from first line to last, but it’s still not as good as it can be.
If you wanna make the BIG marketing buckaroonies, then you’ve got to be a lot smarter than that.
Lemme just share something with you that I first really went into detail on at my Implementation Boot Camp in Cork, back in October: if you want extraordinary results you cannot get them with ordinary behaviour. In other words, if you want to make a bundle o’ cash with your marketing, there’s precious little point in writing them like every bugger who’s emailing you (this is just another way of looking at the whole “the majority it always wrong” thing).
‘Sup to you. If you keep doing the same as you’re doing now and have been doing in the past, then don’t expect your results to get any better; and if you’re doing the same as those around you, then don’t expect results any better than theirs.
The smart money is on marketing The EBG Way.
You can (and should) get my 52 Ideas to Grow Your Business FAST here (they're free).