Aside from trashed orchards, levelled trees, and power outages, there’s another, less-obvious thing I find intensely annoying about Utterly Awful Weather: sometimes it gets so bad it stops me going out on Heidi for my daily two-wheeled constitutional.
Just the odd day here and there is no big deal, but just lately things have been so spectacularly awful I’ve been kept in for days at a time. And when I miss exercise for more than a couple of days I get positively premenstrual, if you know what I mean.
Anyway… I was sitting staring out of the window into the sheets of rain slicing in horizontally from the West, my bottom lip sticking out in a most unseemly and unmanly sulk, and I thought back to when I first began cycling after my Fat Jon Moment a few years ago. As you may recall, I’d let myself get fat and slow, and until the pain of doing something about it became less than the pain of staying the way I was, I did the thing we all do about all “pain points”: nothing.
But when I was moved to take action, it all became a lot easier (now exercise is a deeply ingrained habit in my life, to the point where it’s not uncomfortable not to do it). That first day I dug my bike out of the garage and took it out. It came as a hell of a shock, even though I thought I was pretty fit, all things considered. Mrs EBG and I do a lot of hill walking, so I figured I’d be fit even if horribly overweight.
Oh boy… how wrong I was. I thought I was going to die within a mile. Seriously. I got about half-way up a fairly gentle hill not far from where we live, and I had to stop and get off the bike because I was about to puke.
But, I persevered and got round the 4-mile circuit. I went out on the bike again the next day… and got a little further. Then had to take a few days off because of a sore butt. I stuck with it and then after a week or two I was clocking up 10 miles a day; now I can cycle indefinitely, pretty much. The only constraint on me is my time because I still have my business to run.
The Three Lessons
Lesson No.1: nothing changes until it hurts too much to leave the way it is. Not only does this apply to your own business, but it applies to your customers, clients, and prospects, too. There’s a BIG clue there about how you should be crafting your marketing emails and other messages — we’ll look at this in detail on my Email Marketing Mastery Boot Camp.
Lesson No.2: things get easier with practice and experience. This applies to everything from cycling to marketing and everything in between.
Thing is, there’s a hidden annoyance in this weight-loss thing. No one’s quite sure why it happens, although there are several hypotheses floating around. See, what often happens when you start trying to lose weight what you find is your weight stays the same even though you’re changing shape and thermodynamics is telling you fat must be coming off. It’s most annoying (even though that annoyance is completely irrational). And then, all of a sudden, schloop… off it drops in just a couple of days.
Lesson No.3: sometimes it takes a short (or even a long) while to start seeing the results even though you know what you’re doing is working. Think of the flashover point in a house fire: within the space of a few seconds the elevated temperature reaches that critical level where everything bursts into flame at once.
And in the Real World…
Just yesterday in one of my Elite one-on-ones this very topic came up — and not 60 minutes after the call the lady told me she’d just gained a valuable new customer from her monthly printed newsletter (this is exactly how newsletters are supposed to work). You’ll find your email marketing is exactly the same, only you reach the flashpoint much more quickly than with other methods. As an example of just how quick it can be… an old client of mine, Alison Stothard, sent a series of marketing emails over a bank holiday weekend and made as many sales in those four days as she normally made in a whole month.
Of course, unless you grok and take action on Lesson No.1, the other two will be forever moot. The real secret to getting good at writing daily emails is to be bad at writing daily emails and improve through practice and experience (and some of the tricks I’ll share with you in my free 52 Ideas email series will make this process very quick, easy, and painless – click here for details (it’s FREE).
Just remember… while you could work all this out for yourself the hard way, just like I did, there’s no reason to put yourself through all that when I’ve done all the hard work and made all the mistakes already, so you don’t have to.